Welcome to the Rorra Marketing Director assessment! In this assessment, you’ll answer a mix of strategic and practical questions that reflect the Marketing Director role at Rorra. We’re looking for clear thinking, structured communication, and bias-to-action grounded in data. This assessment will test your abilities in the following areas: - Brand strategy and positioning (voice, narrative, differentiation) - Full-funnel growth planning (Awareness → Education → Conversion → Retention) - Performance marketing rigor (testing frameworks, budgets, CAC/LTV, incrementality) - Creative direction and copy (audience-specific, channel-fit, speed of iteration) - Lifecycle/CRM (email/SMS segmentation, triggers, cadences, content) - Influencer/affiliate and PR amplification (selection, offers, measurement) - Analytics and forecasting (dashboards, KPIs, cohort logic, scenario modeling) Format: You’ll respond through a blend of spoken and written answers. Thoughtful, well-structured responses beat speed. Many prompts have no single “right” answer. We care how you frame the problem, the assumptions you make, and how you decide. The first half of the question will be long-form, while the second half will be briefer with a shorter time limit. Role Overview: We’re seeking a hands-on Marketing Director to own Rorra’s growth engine across DTC and select retail/wholesale partners. You’ll set strategy, direct creative, manage media and lifecycle programs, and build scalable systems for growth, testing, brand building and retention. The ideal candidate pairs creative excellence with analytical rigor, moving effortlessly from a brand narrative to a LTV:CAC model, a UGC brief, a Klaviyo flow, to an influencer offer. What You’ll Do: • Own the growth plan across paid (Meta, Google/YouTube, Additional Platforms), lifecycle (email/SMS), affiliate/influencer, and organic social; model targets vs. budget with clear CAC/LTV guardrails. • Build and run an experimentation roadmap (creative angles, audiences, bids/budgets, offer tests, landing pages, CRO) with weekly learning cycles. • Direct creative production end-to-end: briefs, UGC/influencer scripts, hooks, headlines, PDP modules, video storyboards; raise throughput without sacrificing quality. • Lead lifecycle/retention strategy: segmentation, flows (welcome, post-purchase, replenishment/subscription), deliverability, and revenue contribution. • Scale influencer & affiliate programs: sourcing, offers, contracts, whitelisting, attribution, and creator CRM. • Partner with Sales and Demand Planning to ensure optimal inventory, service levels, and delivery performance. • Own analytics & reporting: Northbeam, Shopify, ad platforms, and lightweight models in Sheets; build dashboards that inform decisions. • Manage agencies & vendors: clear scopes, SLAs, and performance accountability. What You’ll Bring: • Willingness to work hard as an individual contributor in a rapidly growing organization. • Proven performance chops on Meta and Google/YouTube with working knowledge of Amazon Ads and additional ad platforms. • Lifecycle experience (Klaviyo or similar): segmentation, automations, and content that actually drives repeats/subscription retention. • Experience directing UGC/influencer programs (briefs, offers, whitelisting, measurement). • Comfort in creative + copy: headlines, hooks, and scripts that convert—without sacrificing brand. • Analytical rigor: build CAC/LTV models, forecast, and explain lift/incrementality • High agency, low ego; willing to get hands dirty while building the function. Core Strengths: • Brand narrative & value prop clarity • Performance testing frameworks & budgeting • Creative direction & copywriting for conversion • Lifecycle/CRM architecture • Influencer/affiliate strategy & negotiation • Funnel analytics, cohort analysis, and forecasting • Cross-functional leadership